Examining Mouthwash Market Growth and Size for Strategic Decision-Making

 The global mouthwash device market size reached USD 6.52 Billion in 2021 and is expected to register a revenue CAGR of 5.7% during the forecast period, according to latest analysis by Emergen Research. Market revenue growth is primarily driven by factors such as emergence of natural and organic mouthwash and rising awareness among consumers regarding dental health. Mouthwash, commonly known as an oral rinse, is a liquid used to rinse mouth, teeth, and gums. Typically, it involves an antiseptic to eliminate harmful germs that might reside between teeth and tongue. Some individuals use mouthwash to combat bad breath, but others use it to reduce risk of tooth infection. In terms of oral care, mouthwash cannot replace brushing and flossing and is only beneficial when used properly.  As different product formulations contain different chemicals, not all mouth rinses can strengthen teeth. After brushing or flossing the teeth, mouthwash is used to assist in rinsing away food particles and protecting gums and teeth against oral illnesses, for which various products are available in the market such as fluoride mouthwash, antiseptic mouthwash, cosmetic mouthwash, and natural mouthwash.

This market intelligence assessment report weighs up on the potential region that reserves greater opportunities for this industry. Importantly, subject matter experts have taken into account every critical aspect right from the market size, share, and growth to the dramatic shift in the consumer behaviour and their growing spending capacity. The industry assessment study depicts a perfectly clear picture of both the past and the future trends to offer the stakeholders, business owners, and marketing executives an opportunity to zero in on an effective marketing strategy and boost sales.

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Competitive Terrain:

The section on the competitive landscape offers valuable and actionable insights related to the business sphere of the Mouthwash market, covering extensive profiling of the key market players. The report offers information about market share, product portfolio, pricing analysis, and strategic alliances such as mergers and acquisitions, joint ventures, collaborations, partnerships, product launches and brand promotions, among others. The report also discusses the initiatives taken by the key companies to combat the impact of the COVID-19 pandemic.

The leading market contenders listed in the report are:

GlaxoSmithKline plc, Reckitt Benckiser Group Plc, Procter & Gamble, 3M, Unilever, Church & Dwight Co., Inc., Colgate-Palmolive Company, Koninklijke Philips N.V., Henkel, Kao Corporation, Johnson & Johnson Services, Inc., and ILC Dover LP

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Emergen Research has segmented the global Mouthwash market on the basis of type, application, end-use, and region:

Segments Covered in this report are:

  • Type Outlook (Revenue, USD Billion; 2019-2030)

    • Therapeutic
    • Cosmetic
    • Anti-septic
    • Others

  • Flavor Outlook (Revenue, USD Billion; 2019-2030)

    • Active Salt
    • Mint
    • Fresh Tea
    • Others

  • Sales Outlook (Revenue, USD Billion; 2019-2030)

    • Modern Trade
    • Departmental Store
    • Drug Stores
    • Online Stores
    • Others

The various regions analyzed in the report include:

  • North America (U.S., Canada)
  • Europe (U.K., Italy, Germany, France, Rest of EU)
  • Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
  • Latin America (Chile, Brazil, Argentina, Rest of Latin America)
  • Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Key Objectives of the Report:

  • Analysis and estimation of the Mouthwash Market size and share for the projected period of 2022-2030
  • Extensive analysis of the key players of the market by SWOT analysis and Porter’s Five Forces analysis to impart a clear understanding of the competitive landscape
  • Study of current and emerging trends, restraints, drivers, opportunities, challenges, growth prospects, and risks of the global Mouthwash Market
  • Analysis of the growth prospects for the stakeholders and investors through the study of the promising segments
  • Strategic recommendations to the established players and new entrants to capitalize on the emerging growth opportunities

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 About Us:

Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyse consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.

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